Explicit is a music label and clothing brand, but first and foremost it’s a state of mind. Explicit is the voice of the street, the one you don’t hear on commercial radio or in large shopping malls, but that resonates with all generations and people from all social classes.
For over 15 years, thanks to a very distinct artist flair, the record label has brought to light some of the most influential artist in the Quebec HipHop scene. The leadership and ingenuity of the team has led to the label selling over 200 000 albums since the launch in 1999.
Propelled by the popularity of the record label, now owned by Patrick Marier (President Explicit Production), T-Mo (Taktika), Souldia and Saye, the clothing line was launched in 2011. The vision is the same as our label: Street and Urban inspired.
The line now regroups the brands: Explicit, 83, Krime Grave, Pirates & Sale Sud, these brands are available in our 2 flagship stores and in select shops throughout the Province and Canada.